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Brand commits to its ingredient transparency and ingredient screening processes for a new line of clean eau de parfums.
March 26, 2024
By: Christine Esposito
Editor-in-Chief
Beautycounter has entered the fine fragrance category. The new clean eau de parfums are formulated with natural and safe synthetic ingredients that Beautycounter says passed screening against 23 human health and environmental endpoints. Beautycounter says its in-house team partnered with leading external toxicology firms to confirm its safety assessments. The scents are sold in 9 mL and 50 mL bottles for $35 and $96, respectively. The EDPs are: Miles Away, restorative woody green floral; S...
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